13 prompts for better Meta ads

Prepare a production brief for a Meta ad collaboration.
Product and audience: [CONTEXT]
Creator and real experience with the brand: [FACTS]

Return a table with: main message, what to film, evidence needed, call to action, and missing assets. Identify what this person can genuinely support and which claims to exclude. Include how to disclose the advertising partnership.

I want to advertise [PRODUCT] to [AUDIENCE] with [CREATOR AND VERIFIED EXPERIENCE]. Suggest three approaches that fit this person. Compare them on credibility, relevance, and ease of demonstrating the benefit. Recommend one and explain what evidence is missing before production. Do not attribute experiences I have not supplied.

Turn this brief into an approximately 30-second ad: [BRIEF]. Structure it as five shots, with visuals, spoken lines, and on-screen text. Use one central idea, everyday language, and fewer than 75 spoken words. Add two alternative openings. Do not invent experiences or conceal that this is a paid partnership.

Here is an authorized customer review: [REVIEW]. Product: [CONTEXT]. First separate confirmed facts from what we do not know. Then write a 25–35-second script showing the problem, what the customer did, and what changed. Add no figures or outcomes. If an actor performs it, do not present them as the actual customer.

Sample of the founder speaking: [AUTHORIZED ORIGINAL TEXT]. Product, audience, and message: [CONTEXT]. Identify three traits of their voice and write an approximately 40-second script using them. Include only opinions and facts in the supplied material. Flag two lines that sound overly promotional and suggest more natural alternatives.

Approved script: [SCRIPT]. Create three static-ad concepts with different approaches. For each, provide: visual idea, headline of up to six words, supporting line of up to twelve words, and a call to action. Preserve the script’s message and evidence. Do not invent endorsements, reviews, or additional benefits.

Campaign brief and objective: [CONTEXT]. Suggest eight concepts built around different use cases, needs, or barriers—not eight rewrites of one message. Return a table with concept, likely interested viewer, demonstration, and evidence needed. Pick three to test first and explain your reasoning without promising performance.

Product, audience, and supported benefit: [CONTEXT]. Examples of my tone: [EXAMPLES]. Write fifteen openings of up to ten words, spread across questions, demonstrations, objections, everyday situations, and contrasts. Avoid clickbait and unsupported promises. Pick three candidates and explain which hypothesis each would test.

Idea, product, and available resources: [CONTEXT]. Develop two assets: a static ad with a headline of up to seven words and a call to action; and a 15–20-second video with shots and dialogue. Keep the same value proposition. Recommend what to produce first based on available resources, not a prediction of sales.

Ad and objective: [CONTEXT]. Weekly performance and recent changes: [ANONYMIZED DATA]. Separate observations from hypotheses. Consider creative fatigue, the offer, measurement, landing page, and delivery changes. For each explanation, state what to check and what data is missing. Propose one next test; do not infer causation just because two metrics move together.

Current ad, results, and approaches already tested: [CONTEXT]. Propose three new directions by changing the situation, demonstration, or storytelling approach. For each, include an opening, visual idea, and evidence needed. State what you would keep unchanged for comparison with the current ad. Do not change only wording or colors.

Available budget, active ads, objective, and production capacity: [DATA]. Propose a fourteen-day schedule with assets to create, hypotheses, owners, and review dates. Explain what evidence we need before pausing or expanding a test. If you lack information to allocate the budget, ask me. Do not change campaigns or spend money without approval.

Ad, landing page, audience, and available evidence: [MATERIALS]. Review them in a table: attention, clarity, credibility, differentiation, and call to action. Mark each as ready, needs work, or blocking, with a specific improvement. Flag unsupported claims, questionable testimonials, and potential issues for a person to review before launch. Do not guarantee approval or sales.